DAYS   HOURS   MIN   SEC

J. Walker Smith, Ph.D.
President of Yankelovich
J. Walker Smith provides thought leadership, strategic vision, business planning, and comprehensive oversight to the Yankelovich MONITOR, the longest-running, most in-depth study of consumer value and lifestyle trends available anywhere. We are pleased to have Walker present his ideas on how marketers can and must find opportunities in the current economy. Armed with the latest trends in the consumer marketplace, Walker will provide insights on why marketing to consumers now is all about optimism, opportunity, and innovation. You will leave this presentation with the reassurance to think positively about the marketplace and a practical guide on how to do so.

Michael Wexler
VP of Web Analytics, Barnes & Noble
Join Michael Wexler, VP of Web Analytics at Barnes & Noble (and former VP of strategy for e-Dialog) as he discusses how online marketing has given great power to marketers to track every behavior, customize messages, and try to drive behaviors at any hour. Now as consumers are turning these tools around, marketers are forced to face a shifting relationship. Michael will take us on a journey where social networks, mobile, video, and even online and targeted marketing starts to calm these choppy waters.

David Daniels
Vice President and Principal Analyst,
Forrester Research
David Daniels is a tenured multi-channel marketing consultant and since 2000 has been the leading market analyst voice shaping the e-mail marketing industry. David currently serves as Vice President and Principal Analyst with Forrester Research. Prior Forrester's acquisition of JupiterResearch, David served as Vice President and Research Director of the company's successful Operations and Industries product grouping. David previously held senior level positions at Apple, Anthropologie, MicroWarehouse and ProTeam. Daniels is co-author of the Wiley Publishing book E-mail Marketing, An Hour A Day and is a contributor to the Weekend Today Show on NBC.

Julie Katz
Analyst, Forrester Research
Julie's research focuses on marketer and consumer use of e-mail and e-mail marketing service providers. Her most recent reports include: How to Measure The Value Of An Email Address, Break Free From Bad Email, How To Move Email Marketing Forward In 2008, and The Forrester Wave™: Email Marketing Service Providers, Q4, 2007.

Prior to her work as an analyst, Julie served as a researcher for the marketing team. In that role, she provided quantitative research support and oversaw the marketing team's ongoing research panels, including B2B, interactive, and direct marketers. Julie also served as a data advisor on Forrester's Consumer Technographics team, participating in survey design, data analysis, and advising clients in the advertising and media sectors.

Arthur Middleton Hughes
Senior Strategist, e-Dialog
Arthur Middleton Hughes, a pioneer in the database marketing field, joined
e-Dialog as senior strategist in June 2007. In his role at e-Dialog Arthur works with clients on direct marketing best practices and customer retention strategies.

Arthur is an industry author, speaker, and consultant on database marketing strategy and has been designing and maintaining marketing databases for Fortune 500 companies and others for the past 22 years. He is the author of E-mail Marketing Strategies from Hunting to Farming (RACOM Communications, 2009), The Complete Database Marketer. 2nd Ed. (McGraw Hill 1996), Strategic Database Marketing. 3rd Ed. (McGraw Hill 2006) and The Customer Loyalty Solution (McGraw Hill 2003).

Paul Gillin
Author, Blogger & Social Media Strategist
Paul Gillin is a writer, speaker and online marketing consultant. He specializes in social media and the application of personal publishing to brand awareness and business marketing. Paul is a veteran technology journalist with more than 25 years of editorial leadership experience. His book, The New Influencers, was published in 2007 and his latest book, Secrets of Social Media Marketing, was published in the fall of 2008. His website is www.gillin.com and he blogs at www.paulgillin.com

Sarah Bergeron
Director of CRM, Avis Budget Group
Sarah Bergeron is currently Director, CRM at Avis Budget Group, a position she has held for the past 6 years. She is responsible for consumer program and loyalty efforts for 2 industry-leading car rental brands. Previous experience includes positions at Lucent Technologies and Chelsea Piers Entertainment Complex. Sarah was also a member of the first all-women's team to compete in the America's Cup in 1995.

Amie Becton Ray
Senior Manager of Direct Marketing,
National Hockey League
Amie Becton Ray is the Senior Manager of Direct Marketing for the National Hockey League. Amie oversees all league email campaigns, direct mail plans and customer data collection and database analysis. Through targeted segmenting and messaging, she and team continue to improve open and conversion rates, while working with analytics team to build better reporting and tracking. Amie has been in the sports and entertainment marketing industry for over twelve years in a variety of roles, working with the Carolina Hurricanes, Centerplate, the PGA, and others. She has been focusing on email and direct marketing at the National Hockey League for the past three years. Amie is a graduate of the University of North Carolina (School of Journalism and Mass Communication) and resides in New York, NY.

John Lazarchic
VP, E-Commerce, PETCO Animal Supplies
John Lazarchic brings 25 years of retail experience, including 21 years in the Pet Industry, to his position as Vice President of E-Commerce for PETCO Animal Supplies. John joined PETCO in 2000, with their acquisition of Petopia.com where he was the Director of E-Commerce during Petopia's initial launch onto the Internet. In his current role, John is responsible for all aspects of PETCO's E-Commerce Site, including Site Design and Functionality, Merchandising, Marketing, and Business Development.

Basile Fattal
Senior Manager of Direct Marketing,
Philips Consumer Lifestyle
Basile Fattal is Sr. Manager of Direct Marketing at Philips Consumer Lifestyle. For the past four years, Basile has been responsible for building the Philips' central consumer database and setting up the company's e-mail marketing infrastructure. Today Basile manages the e-mail channel which covers 26 countries and supports all of the company's business units.

Basile has over 14 years of international marketing experience in B2B and B2C. Prior to joining Philips in 2005, he was the European Marketing Manager at HP's Commercial Printing Division and also worked for six years as the Marketing Manager at ASML, a manufacturer of chip making equipment based in Silicon Valley. Basile graduated from UC Berkeley in Business Administration and Marketing.

Sarah Papamichalis
Sr Global Loyalty/CRM Manager
Philips Consumer Lifestyle
Sarah Papamichalis is the Sr. Global CRM and Loyalty manager at Philips Consumer Lifestyle. Sarah is responsible for rolling out CRM programmes across all business units and categories and has been working hard to turn CRM into a strategic tool at Philips.

Sarah brings over 15 years of experience in international business development, marketing and strategic planning both B2B and B2C. Before joining Philips, Sarah worked on the GM Europe CRM programs, where she was instrumental in the set-up of CRM and db marketing infrastructure in the UK, Benelux, Iberia (Spain and Italy) for Saab, Chevrolet and Opel. Sarah graduated from the University of Wolverhampton (Uk) in European Business and Marketing, and holds a post graduate diploma in marketing from the Chartered Institute of Marketing (UK).