Andy Sernovitz Author
CEO, GasPedal Founder, Word of Mouth Marketing Association
Lecturer, Northwestern University
An 18-year veteran of the interactive marketing business, Andy has spent years helping companies learn how to do better marketing.
Andy teaches word of mouth marketing at Northwestern, taught Entrepreneurship at the Wharton School of Business,
ran a business incubator, and started half a dozen companies. GasPedal, his consulting company, advises great brands like TiVo®,
Dell™, Ralph Lauren, Sprint®, and Kimberly-Clark.
He created the Word of Mouth Marketing Association around the latest revolutions in blogs, buzz, and word of mouth.
Before that, in the dot-com days, he ran the Association for Interactive Marketing.
Andy writes an amazing newsletter and blog called "Damn, I Wish I'd Thought of That," and is author of the new book
Word of Mouth Marketing: How Smart Companies Get People Talking.
Julie's research focuses on marketer and consumer use of e-mail and
e-mail marketing service providers. Her most recent reports include: How to Measure The Value Of An Email Address, Break Free From Bad Email, How To Move Email Marketing Forward In 2008, and The Forrester Wave™: Email Marketing Service Providers, Q4, 2007.
Prior to her work as an analyst, Julie served as a researcher for the marketing team. In that role, she provided quantitative research support and oversaw the marketing team's ongoing research panels, including B2B, interactive, and direct marketers. Julie also served as a data advisor on Forrester's Consumer Technographics team, participating in survey design, data analysis, and advising clients in the advertising and media sectors. Before joining Forrester, she conducted research in the nonprofit sector.
Julie graduated magna cum laude from Cornell University with a B.A.
in linguistics and cognitive psychology. She also earned an Ed.M.
from Harvard University with a focus on administration, planning, and social policy.
Arthur Middleton Hughes, a pioneer in the database marketing field, joined
e-Dialog as senior strategist in June 2007. In his role at e-Dialog Arthur works with clients on direct marketing best practices and customer retention strategies.
Hughes is an industry author, speaker, and consultant on database marketing strategy helping to create database marketing, strategic and analytic solutions for major American companies. He has been designing and maintaining marketing databases for Fortune 500 companies and others for the past 22 years.
A graduate of Princeton University with a Masters in Public Affairs, Arthur taught economics at the University of Maryland for 32 years. When it comes to database marketing, he wrote the book! He is the author of
The Complete Database Marketer. 2nd Ed. (McGraw Hill 1996), Strategic Database Marketing 3rd.Ed.(McGraw Hill 2006) and The Customer Loyalty Solution (McGraw Hill 2003).
Katrina Lane Vice President of Channel Marketing, Harrah's Entertainment
Katrina Lane is the Vice President of Channel Marketing at Harrah’s Entertainment, which owns
or manages more than 40 casinos in three countries and has been recognized for its outstanding
marketing practices by the Wall St. Journal, Info Week and CIO Magazine.
Katrina is responsible for the company’s multi-channel marketing and customer communication
management initiatives, which are part of building future capabilities for the Total Rewards
customer loyalty program and direct marketing efforts. In addition, she is responsible for Internet
marketing and all company websites, Mobile Marketing, e-Care, Customer Analytics, Media Planning
and Teleservices.
Katrina has over 14 years of experience in CRM, online, and direct marketing, in a range
of B-to-C businesses. Prior to joining Harrah’s in March 2004, Katrina was Senior Vice President
of Marketing at After Hours Formalwear, at that time a division of the May Department
Stores Company. She also worked in the retail, consumer banking, and credit industries and in online
marketing for 7 years at McKinsey & Company, where she was a co-leader in the Customer Relationship
Marketing Practice. She has a B.S. in Physics from Stanford University, and a M.S. and Ph.D. in Experimental
Physics from Cornell University.
