Precision TransACTION Messaging
Turn a One-way Communication into a Dialog
Transactional e-mail messages are eagerly expected and achieve some of the highest open rates. However the majority of transactional messages sent have a number of limitations - for both the marketer and the consumer.
For the marketer who is trying to increase the amount of information, interaction, or revenue from a customer, most platforms deploying transactional messages do not have the flexibility to allow for dynamic content or the ability to measure results (opens, clicks, conversions, etc.).
For the consumer these messages often lack brand and ultimately have no emotional appeal. There is nothing that makes a customer feel good about having made a purchase or having just had an interaction with that company.
Turn a One-way Communication into a Dialog
Transactional e-mail messages are eagerly expected and achieve some of the highest open rates. However the majority of transactional messages sent have a number of limitations - for both the marketer and the consumer.
For the marketer who is trying to increase the amount of information, interaction, or revenue from a customer, most platforms deploying transactional messages do not have the flexibility to allow for dynamic content or the ability to measure results (opens, clicks, conversions, etc.).
For the consumer these messages often lack brand and ultimately have no emotional appeal. There is nothing that makes a customer feel good about having made a purchase or having just had an interaction with that company.
What are transactional messages?
By definition in the U.S. CAN-SPAM Legislation, transactional messages are an electronic mail message the primary purpose of which is to facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender. More specifically, CAN-SPAM goes on to define these messages as:
By definition in the U.S. CAN-SPAM Legislation, transactional messages are an electronic mail message the primary purpose of which is to facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender. More specifically, CAN-SPAM goes on to define these messages as:
Warrantee, recall, safety or security information
Customer service notices
Subscription/membership status or account informations
Information related to employment relationship or benefits
Confirmation of delivery of goods or services, including updates or upgrades
The Precision TransACTION advantage
e-Dialog's Precision TransACTION Messaging provides marketers with a clear advantage. With Precision TransACTION Messaging, businesses benefit not only from e-Dialog's superior technology platform but also from years of expertise developing successful online customer contact strategies, automating processes, improving workflow efficiencies, and integrating data from various sources.
Tracking and reporting
Provides detailed tracking and reporting on the delivery, open and click rates of all transactional messages.
Combines each individual's data with the responses from previous promotional campaigns. Provides a single,
integrated view of the customer enabling you to fine-tune both promotional and transactional messages for best results.
This solution includes:
Fast and flexible customization
The platform makes it quick and easy to customize transactional e-mails, including the text, formatting, graphics, and links.
This enables you to personalize and customize messages for greater impact.
Dynamic messaging
Supports predefined business rules that can direct any offer to any defined segment of your customer base at any
specified point in the customer lifecycle.
Universal data management
Captures, stores, and mines data from any list, database, CRM system, Web analytics, data warehouse, or any other source that you use.
Reliable service
e-Dialog provides reliable 24/7 up-time, so that transactional messages are delivered promptly and
reliably. Our technology infrastructure can handle your current e-mail load and scale up to support your growth.
Proven track record
With more than ten years of experience in e-mail marketing, e-Dialog can provide in-depth consulting on customer
contact strategies and knows how to best exploit the marketing potential of transactional e-mails.
Easy integration
With a set of proven guidelines for successful integration, e-Dialog supports effective integration with your existing e-commerce or customer
service systems, with minimal effort.
Support for industry-standard formats
e-Dialog supports industry-standard XML message formatting, with HTTPS or PGP encryption and HTTP or SMTP transmission.
This gives IT a flexible set of options to choose from.
To take the next step
Fully harness the potential of transactional e-mails to added value, build customer loyalty, and boost sales with e-Dialog's Precision TransACTION Messaging.
To find out more about e-Dialog's Precision TransACTION Messaging,
call (781) 863-8117.
[+ go back]
To take the next step
Fully harness the potential of transactional e-mails to added value, build customer loyalty, and boost sales with e-Dialog's Precision TransACTION Messaging.
To find out more about e-Dialog's Precision TransACTION Messaging,
call (781) 863-8117.
[+ go back]
