Transform your marketing assets into highly relevant
e-mail campaigns


Campaign Builder provides marketers with a comprehensive, step-by-step approach to e-mail campaign management. With it, marketers of all abilities have the tools to transform complex customer data and marketing assets into highly relevant e-mail campaigns. It enables you to build multiple dynamic content elements into an e-mail and associate each element with a business rule driven by customer profile, demographics, preferences, behavior and more.

Campaign Builder offers these essential benefits and more:
Increased revenue as a result of a better, more targeted customer experience
Better return on your investment in customer data and e-mail marketing programs
Support for compelling ongoing dialogs with customers that build relationships
Step-by-step campaign management from conception to execution to analysis
Familiar, easy-to-use Web-based tools designed for marketers by marketers

Build individual significance into every campaign
Campaign Builder's powerful custom publishing tools enable you to target content to individual audiences within a single campaign. What's more, you can easily select audiences from multiple sources, including e-Dialog's unrivaled audience analysis, querying, and data segmentation tool, Insight Builder™. The result is a unique and highly relevant e-mail that matches offers, articles, images, and other content to the specific needs and interests of a specific audience or recipient.

Manage e-mail campaigns from start to finish
With its step-by-step approach to developing an e-mail campaign, Campaign Builder makes it easy for any marketer to build a campaign without sacrificing sophistication when it comes to audience, content, or creative elements. At the same time it takes the complexity out of managing links, SPAM compliance, IP addresses, and proofing. You can easily navigate setting up a campaign, confident that Campaign Builder has minimized the opportunities for human error.

As a key component of the Precision Central Suite™, Campaign Builder is fully integrated with Insight Builder, e-Dialog's unrivaled audience analysis, querying, and data segmentation tool; Data Director™, our intuitive tool for customer data import and export; and eReports™, our in-depth reporting tool that can precisely measure campaign performance. Together they provide you with seamless access to the data, content, and results behind every e-mail campaign.