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Aubuchon Hardware to Retool Customer Loyalty with E-Marketing Solutions from e-Dialog
Cross-Channel Retailer Selects e-Dialog for Database and E-Marketing Expertise
LEXINGTON, Mass., April 12, 2006 -
Aubuchon Hardware, operator of HardwareStore.com and more than 140 paint and hardware stores throughout New England and Upstate New York, has appointed e-Dialog as its e-marketing solutions provider. e-Dialog will supply the retailer with strategic database, e-mail marketing and dynamic printing services and technologies to drive long-term customer value via online and in-store channels.
Aubuchon is employing e-Dialog to develop its loyalty program through which it will collect important customer intelligence as it shifts toward a more targeted direct marketing approach. Based on local market opportunities, customer purchase behavior and preferences, the retailer will deliver actionable e-mail and digital print communications containing rewards, offers and relevant home repair information. The objective is to deliver timely, customized communications that support Aubuchon’s “Home Team” market positioning.
Aubuchon’s decision to use e-mail and dynamic print pieces to drive customer loyalty and cross-channel sales is fuelled by the channels’ abilities to deliver well-timed, relevant content to particular customers in a cost-effective manner. For example, Aubuchon will assist consumers with specific household projects at appropriate times by sending pertinent messaging as a result of seasonal changes or weather-related events like snowstorms or floods.
“We are entering a new era of retail marketing where we need to tailor our messaging to individual customers just as we deliver service in our stores. e-Dialog will enable us to achieve our objective by turning our data assets into marketing action and value,” said Will Aubuchon, online marketing director for Aubuchon Hardware. “We selected e-Dialog for its expertise in e-mail, but also for its impressive database marketing expertise and technical capabilities. Their tools will provide us with deep insight and visibility into our campaigns and marketing database.”
“Aubuchon’s use of targeted e-mail marketing to boost customer value is an excellent example of how forward-looking companies can leverage data and online media as competitive weapons,” commented John Rizzi, president and CEO of e-Dialog. “We look forward to leading Aubuchon into this new era and bringing our expertise and experience in retail to bear.”
About e-Dialog
Established in 1997, e-Dialog is a proven provider of precision e-marketing solutions with deep-rooted strengths in e-mail and database marketing. Through a unique combination of marketing intelligence and precise relevance technology, we enable some of the world’s most recognized brands, such as American Eagle Outfitters, Avis, BMG Music Service, British Airways, the NFL, Reuters, The TJX Companies, and Tesco to maximize long-term customer value with contextually targeted communications. Our service offerings empower large, multifaceted companies like these to enhance permission-based e-mail marketing efforts through fully integrated, cross-channel communications, including dynamically printed direct mail, RSS and mobile messaging.
JupiterResearch ranked e-Dialog the leading e-mail marketing provider among service-oriented ESPs in 2005 based on its value and market suitability, highlighting its account servicing, strategic and creative input, and campaign management and analytics applications. e-Dialog is a privately-held company based in London and Lexington, Mass. Investors include Flagship Ventures and Commonwealth Capital.
For more information, visit www.e-dialog.com or contact
Arthur Sweetser at 781-372-3353
or
Peter Duffy at +44 (0) 20 7659 2716.
# # #
e-Dialog media contact:
Jean Borgman
(508) 451-5944
r.borgmanjr@comcast.net
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