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FOR IMMEDIATE RELEASE
e-Dialog Unveils Newest Release of Campaign Management Product to Make Sophisticated
E-Mail Marketing Intuitive
Campaign Builder 5.0 Brings Marketers Dynamic Custom Publishing, Live Proofing, Seamless Integration with Data Analysis, and More
LEXINGTON, Mass., May 10, 2005 — e-Dialog, the proven provider of advanced e-mail marketing solutions, today announced the availability of Campaign Builder™ 5.0 – the latest version of its comprehensive, Web-based e-mail campaign management product. Among the enhanced features are custom publishing, live proofing and seamless integration with data, reporting, analytics and creative tools, and more. Campaign Builder 5.0 can be used on either a self-service or collaborative basis and is part of e-Dialog’s Precision Central™, a hosted suite of tools that puts the marketer in complete control of their e-mail marketing programs.
As marketers continue to attain more valuable customer data, they are increasingly seeking higher levels of sophistication in the deployment of their campaigns to boost the performance of their e-mail channels. For example, according to leading industry analysts, marketers using multivariable dynamic content personalization can drive conversion rates of more than three percent higher than marketers using simplistic personalization or changing only one content element. With the enhanced features in Campaign Builder 5.0, marketers have the ability to efficiently create highly customized e-mail campaigns that result in ongoing customer dialogs and increased revenues.
“Campaign Builder 5.0 is a comprehensive and easy-to-use tool that allows us to manage our own e-mail campaigns from conception to analysis,” said Chris Revie, e-mail marketing analyst ofFootlocker.com / Eastbay. “It seamlessly integrates with our customer data, and enables us to efficiently create highly customized messages with multiple dynamic content elements for various audience segments. Using Campaign Builder has helped us effectively measure customer response to our campaigns and make the necessary adjustments to continually increase our conversion rate.”
Enhanced capabilities in Campaign Builder 5.0 include:
- Custom Publishing : Marketers can deeply customize each message with multiple dynamic content elements by setting business rules based on recipient information, such as demographics, behaviors and preferences, without needing to know any software languages. This allows companies to easily deliver uniquely relevant mailings that match offers, articles, images and other content to individual recipients within a single campaign.
- Live Proofing : This unique capability allows the user to sample multiple permutations of one mailing based on actual customer data. It gives marketers an efficient and effective means of proofing individual messages, particularly those with dynamic content, instead of having to proof many different mailings.
- Seamless Integration with Data, Analytics, Creative and Reporting : As part of the Precision Central suite of tools, Campaign Builder 5.0 is integrated with e-Dialog’s in-depth reporting tool eReports™, Insight Builder™ for audience analysis, querying and segmentation, and Data Director™ for data import and export. With seamless access to the data, content, results and analytics behind every e-mail campaign, marketers have complete control of their outcomes.
- Updated User Interface : Includes a clean, new design with improved navigation to allow for ease of use when moving through Campaign Builder steps or within the Precision Central suite of tools.
- Link Management : A convenient and unique feature whereby all links are automatically coded in Campaign Builder, allowing the user to seamlessly capture reporting (total clicks, unique clicks and conversions) and audience information on a particular link, via the eReports and Insight Builder tools respectively.
Other key features include:
- Conversion Tracking
- Management of Multiple Unsubscribe Templates
- Seamless Selection of Audience Lists from Multiple Sources
- Mail Metering Management
- Spam Reporting
"Effective e-mail marketing is about leveraging complex customer data to create actionable and customized dialogs that produce measurable results," said John Rizzi, CEO of e-Dialog. "This release brings marketers even more sophisticated tools to create those dialogs by empowering them to take full advantage of custom publishing techniques to deliver accurate, highly personalized e-mail campaigns. Campaign Builder 5.0 continues our tradition of providing our clients with the greatest degree of control, flexibility and usability.”
About e-Dialog
Established in 1997, e-Dialog is a proven provider of advanced e-mail marketing technologies, products, strategies and services for permission-based e-mail marketers. The NFL, BMG Music Service, American Eagle Outfitters, TJX, Tesco, and SmartBargains are just a few of the 60 top marketers that rely on e-Dialog’s flexible solutions to efficiently turn complex customer data into actionable and relevant e-mail campaigns that produce unbeatable results. JupiterResearch ranked e-Dialog a leading e-mail marketing service provider in 2004 based on its value and market suitability, and highlighted its reporting, analytics and deliverability features as strong and comprehensive. With offices in Lexington , Mass. , and London , England , e-Dialog is a privately-held company whose investors include Flagship Ventures and Commonwealth Capital. For more information, visit www.e-Dialog.com or contact Arthur Sweetser at 781-372-3353.
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Media Contact:
Jean Borgman
(508) 451-5944
r.borgmanjr@comcast.net |
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