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FOR IMMEDIATE RELEASE
e-Dialog Launches e-Dialog UK Limited
to Support Growing European Client Needs
Company Strengthens European Operations with New Office in Central London and Expanded Client Service Team
Lexington, Mass., December 15, 2004 – e-Dialog, the precision e-mail marketing innovator, today announced that it has officially launched e-Dialog UK Ltd., a wholly owned subsidiary of e-Dialog. In addition, e-Dialog UK has moved into new offices in central London, which will serve as e-Dialog’s European headquarters, and is also expanding its European Client Service team to support the strong demand for its services.
“We have been active in Europe for more than three years, providing support to our growing clients there from the U.S. The formal establishment of our European headquarters is a natural extension of our continued momentum in the marketplace,” said John Rizzi, president and chief executive officer of e-Dialog. “I am very proud of our success in Europe, and our team in London has the qualifications and proactive service ethic to drive our next phase of growth, and guide our clients to the next level of e-mail marketing.”
Recent European team appointments include Nicholas Walsh, account director, and Susannah Manheim, senior program manager. Walsh was formerly Pan-European director of GlobalFluency and a vice president with Neale-May & Partners. Manheim was formerly director of production with VinCenzo International and manager of customer experience with uBid.com. The company will be expanding its talent pool to include more marketing experts, analysts, service professionals and business development representatives over the next several months.
“Our European clients recognize that e-mail is one of the most powerful channels available for establishing one-to-one relationships with customers and that they need a strategic partner to maximize that channel,” said Simone Barratt, managing director of e-Dialog UK Ltd. “We are very excited about the opportunities that exist in Europe, and will expand our operations in the United Kingdom in line with our rapid growth globally.”
European clients currently include Tesco, FilmFour and ChannelFour, Iceland, RCI Europe, Christian Aid and Intelligent Finance.
About e-Dialog
e-Dialog is the innovator in precision e-mail marketing strategy, services and technology that help market-leading companies establish powerful, two-way relationships with their customers and prospects. From offices in Lexington, Mass., and London, England, e-Dialog's team of experienced direct marketers manages every phase of an e-mail marketing program, including strategic planning and creative design, list acquisition, campaign execution, inbound response management, data analysis and custom application development. The company's precision-based approach combines award-winning e-mail marketing expertise with responsible use of proprietary personalization and custom publishing technologies to deliver highly targeted, permission-based communications for e-Dialog clients, including the NFL, Tesco, Cendant Corporation and Reuters. Investors include Flagship Ventures, Commonwealth Capital, and the Interpublic Group of Companies (NYSE: IPG). For more information, visit www.e-Dialog.com or contact Arthur Sweetser at 781-372-3353.
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Media contact:
Jean Borgman
(508) 451-5944
r.borgmanjr@comcast.net
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