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e-Dialog Strengthens its Grip on the Retail Sector with the Addition of Eight New Market-Leading Brands
Bluefly, Boots, DICK'S Sporting Goods, Folica, Furniture.com, Ross-Simons, Wet Seal and Thompson and Company Choose e-Dialog to Optimize E-mail Marketing
LEXINGTON, Mass., and LONDON, September 13, 2006–
Bolstering its position as a preeminent e-mail service provider to the retail industry,
e-Dialog today announced several new clients, including seven of the Internet Retailer Top 500 largest e-retailers. Bluefly, Boots, DICK'S Sporting Goods, Folica, Furniture.com, Ross-Simons, Thompson and Company, and Wet Seal have recently selected
e-Dialog. The e-mail service provider will help these retailers develop profitable customer relationships through contextually relevant e-mail communications driven by sophisticated targeting tactics.
A mix of full-, self- and collaborative-service clients, these merchants are employing e-Dialog's Precision e-Marketing Platform, which includes a comprehensive suite of strategic services and tools for e-mail and multi-channel customer communications. The retailers benefit from e-Dialog's heritage of marketing expertise, operational excellence and best-practice e-mail marketing to automate and optimize their
e-marketing initiatives.
"We selected e-Dialog because we were looking for higher levels of operational excellence and improved ROI in our e-mail programs," said Bradford Matson, chief marketing officer of Bluefly. "e-Dialog provides us with the advanced functionality and flexibility we need to implement more advanced e-mail campaigns and make our contact strategies much more effective."
"We needed a strategic partner who could help us bring our e-mail marketing to the next level of sophistication and relevance," said Jeff Hennion, senior vice president and chief marketing officer for DICK'S Sporting Goods. "We knew their expertise in retention and cross-channel marketing as well as their creative talent would make our e-mail marketing more successful."
"We are constantly looking to improve the relevancy of our e-mails through personalization and automation," said Jon Kosoff, direct marketing manager of Wet Seal Inc. "We selected e-Dialog to help us with this initiative and to execute our behavioral and trigger-based messaging".
"e-Dialog continues to gain significant acceptance among top retailers as a result of our proven successes and reputable track record of retaining clients," stated John Rizzi, president and CEO of e-Dialog. "There is so much opportunity to assist these market leaders with their e-mail and multi-channel communications. We are eager to help each one build value in their programs to maximize customer loyalty, sales and ROI. We'll lead them there through the combination of our strategic services, automation capabilities and continually advancing technology."
Clients recently added include:
- Bluefly (NASDAQ: BFLY), a leading online retailer of designer brands, fashion trends and superior value.
- Boots, the UK's leading health and beauty retailer. Boots operates www.boots.com and 1,500 stores in the UK and the Irish Republic.
- DICK'S Sporting Goods (NYSE: DKS), a sporting goods retailer with nearly 300 stores in 34 states throughout the Eastern half of the U.S.
- Folica, a wholesale and retail distributor of hair care, skin care and nail care products for men and women.
- Furniture.com, an online furniture retailer that merges the convenience, accessibility and ease of Internet shopping with the proven infrastructure of North America's largest furniture retailers.
- Ross-Simons, a thriving multi-channel retailer of jewelry, luxury items and gifts, with catalog, online and retail operations.
- Thompson and Company, a multi-channel merchant that has sold products direct to the consumer for more than 90 years. Thompson brands include Linen Source, Thompson Cigar, Casual Living and Café Belmondo.
- Wet Seal, a leading online and in-store specialty retailer to women with 322 Wet Seal stores and 92 Arden B stores.
About e-Dialog
Established in 1997, e-Dialog is a proven provider of precision e-marketing solutions with deep-rooted strengths in e-mail and database marketing. Through a unique combination of marketing intelligence and precise relevance technology, e-Dialog enables some of the world's most recognized brands, such as American Eagle Outfitters, the Avis Budget Group, BMG Music Service, British Airways, the NFL, Reuters, The TJX Companies, and Tesco to maximize long-term customer value with contextually targeted communications. The company's service offerings empower large, multifaceted companies like these to enhance permission-based e-mail marketing efforts through fully integrated, cross-channel communications, including dynamically printed direct mail, RSS and mobile messaging.
JupiterResearch ranked e-Dialog the leading e-mail marketing provider among service-oriented ESPs in 2005 based on its value and market suitability, highlighting its account servicing, strategic and creative input, and campaign management and analytics applications. e-Dialog is a privately-held company with offices in Boston, London, New York and Seattle. Investors include Flagship Ventures and Commonwealth Capital.
For more information, visit www.e-dialog.com or contact
Arthur Sweetser at 781-372-3353
or
Peter Duffy at +44 (0) 20 7659 2716.
# # #
e-Dialog media contact:
Jean Borgman
(508) 451-5944
r.borgmanjr@comcast.net
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