 |
 Download PDF
e-Dialog to Host "Innovations in e-Marketing" Client Conference
Industry Experts and Market Leaders to Discuss Innovative e-Marketing Strategies and Technologies at e-Dialog's Third Annual Client Forum
LEXINGTON, Mass., and LONDON, September 11, 2006–
e-Dialog, the proven provider of precision e-marketing solutions, today announced its third annual
Client Conference on September 18-19, 2006. To be held at the Hotel @ MIT, the most innovative hotel in the Boston area, the two-day event is developed exclusively to help e-Dialog clients increase the effectiveness of their online, customer-focused communications through innovations in e-marketing.
Speakers at the event include noted author and database marketing authority Arthur Middleton Hughes; JupiterResearch industry analyst David Daniels; and online marketing strategist Jeanne Jennings. These industry leaders will join 100 marketers from world-leading brands, such as the Avis Budget Group, British Airways, CheapTickets, Doubleday Entertainment, Harvard Business School Publishing, the NFL, NBTY, Network Solutions and The TJX Companies, to discuss best practices and innovative ways to achieve success with e-marketing campaigns.
"This event underscores our unwavering commitment to our clients to foster the innovative use of e-marketing strategies, customer insight and emerging technologies to optimize their online marketing initiatives," stated John Rizzi, president and CEO of e-Dialog. "We have designed and enhanced this year's conference based on client feedback to be the most educational and interactive yet."
Highlights of e-Dialog's 2006 Client Conference include:
- Arthur Middleton Hughes, database marketing expert and vice president/ solutions architect of KnowledgeBase Marketing, will present, "What it Means to be Customer Centric." Hughes will discuss the latest Web-based communications strategies for building profitable, multi-channel customer relationships.
- David Daniels, research director, JupiterResearch, will address the continued quest for relevancy through Web data utilization and contextual targeting tactics, particularly as new communication channels such as RSS and mobile devices enter the marketing mix.
- Jeanne Jennings, online marketing consultant, publisher of The Jennings Report and ClickZ columnist, will illustrate how marketers can develop and enhance strategic e-mail marketing plans.
- Marketing leaders from some of the world's most recognized brands, including DICK'S Sporting Goods, National Association of Realtors, Pernod Ricard USA, SmartBargains.com and Xerox, will participate in roundtable discussions to share their experience and insights on topics including Web data integration, multi-channel loyalty programs, campaign optimization, automation, and targeting tactics such as behavioral response marketing.
- e-Dialog experts will conduct many breakout sessions and workshops on topics such as creating effective tests, workflow efficiency, creative strategies, transactional messaging, lifecycle marketing tactics and measuring ROI.
About e-Dialog
Established in 1997, e-Dialog is a proven provider of precision e-marketing solutions with deep-rooted strengths in e-mail and database marketing. Through a unique combination of marketing intelligence and precise relevance technology, e-Dialog enables some of the world's most recognized brands, such as American Eagle Outfitters, the Avis Budget Group, BMG Music Service, British Airways, the NFL, Reuters, The TJX Companies, and Tesco to maximize long-term customer value with contextually targeted communications. The company's service offerings empower large, multifaceted companies like these to enhance permission-based e-mail marketing efforts through fully integrated, cross-channel communications, including dynamically printed direct mail, RSS and mobile messaging.
JupiterResearch ranked e-Dialog the leading e-mail marketing provider among service-oriented ESPs in 2005 based on its value and market suitability, highlighting its account servicing, strategic and creative input, and campaign management and analytics applications. e-Dialog is a privately-held company with offices in Boston, London, New York and Seattle. Investors include Flagship Ventures and Commonwealth Capital.
For more information, visit www.e-dialog.com or contact
Arthur Sweetser at 781-372-3353
or
Peter Duffy at +44 (0) 20 7659 2716.
# # #
e-Dialog media contact:
Jean Borgman
(508) 451-5944
r.borgmanjr@comcast.net
|
|
