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Terranova to Augment and Lead e-Dialog’s E-mail and Digital Marketing Platform Strategy, Innovation and Marketing Initiatives

Burlington, Mass., and London, March 16, 2010

e-Dialog, a proven provider of advanced e-mail marketing services and solutions, today announced that Tony Terranova has joined the company as vice president of marketing. Tony will be responsible for creating, managing and executing the global go-to-market strategy for e-Dialog’s digital marketing solutions, including products, services and innovations.

With a dynamic 20-year product marketing career, Terranova has achieved many accomplishments in new product introductions, lifecycle management, sales training, and customer relationship management. He previously served as vice president, global product marketing at Genesys Conferencing where his strategies and programs helped the company build a customer base of more than 200 of the Global Fortune 500. During his tenure, the company revenues grew tenfold, from $20 million to more than $200 million, while earning a number of prestigious industry and product awards.

“The addition of Tony to the e-Dialog team is very significant for us,” noted John Rizzi
e-Dialog president and CEO. “His deep, global product marketing experience will help us build out our product marketing discipline, including guiding our new product development efforts around major platform releases as well as key mobile and social deployment efforts. We fully expect his energy and passion for the digital marketing space to bring our global marketing efforts – and our clients’ programs – to the next level.”

“e-Dialog has an inspiring reputation for e-mail marketing excellence that cannot be matched,” shared Terranova. “I look forward to joining an innovative company where I can help build market awareness, product adoption, and revenue growth as we expand on a worldwide scale.”

Prior to Genesys, Terranova held earlier career positions at MultiLink/PictureTel, Arthur D. Little, Inc. and NYNEX (now Verizon). He holds an MBA from Harvard University and a BS in Mechanical Engineering from Tufts University.

About e-Dialog

Established in 1997, e-Dialog is a proven provider of intelligent e-mail marketing solutions. Through a unique combination of strategic services and relevance enabling technologies, e-Dialog empowers marketers to take meaningful action on their data in order to deliver contextually targeted communications to customers. Some of the world’s most recognized brands, including AirTran Airways, Avis Budget Group, Boots, British Airways, CBS, CVS/pharmacy, Nintendo, the NFL, PETCO, Reuters, the Royal Bank of Scotland group of companies, and The TJX Companies, have partnered with e-Dialog to enhance their permission-based e-mail marketing efforts and maximize long-term customer value.

e-Dialog is one of the only e-mail service providers consistently recognized by the top analyst firms for both outstanding service and first-class technology. In September 2006, e-Dialog was the first e-mail service provider to achieve certification for ISO 27001:2005, the global information security standard. e-Dialog, with offices in Boston, London, New York, and Seattle, is a wholly owned subsidiary of GSI Commerce Inc. (Nasdaq: GSIC). For more information, visit www.e-dialog.com.

e-Dialog Media Contacts:
Jean Borgman
508.451.5944
jborgman@e-dialog.com



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