In the News | Top Stories
Welcome to our news room. On this page you will find our top stories, selected to give you an overview of recent developments. For more in-depth coverage of e-Dialog in the press, please view our news organized by year.
Aiming to boost sales, service provider GSI Commerce Inc. has acquired e-mail marketer
e-Dialog for $157 million in cash and stock.
The deal broadens GSI's interactive marketing services and gives the company a larger presence in Europe. It also positions the company to expand beyond retail into other online markets.
"This deal significantly expands the scope of our marketing service capabilities and provides a great stand-alone solution as well as one our partners can integrate into their overall marketing strategy," said Michael Conn, GSI's chief financial officer, in a conference call Thursday.
Under the deal, e-Dialog will remain a wholly owned subsidiary of GSI, maintaining that its
brand name and all employees. The company expects to benefit by providing e-mail marketing services to GSI's e-commerce clients including Bath & Body Works, Toys 'R' Us, and Major
League Baseball. [Full Story]
Companies today focus on managing costs - to the detriment of customer experience,
but it doesn’t have to be that way. Customer centricity can actually reduce operating costs
if done properly. e-Dialog client eMusic explains how implementing triggered e-mail messages
at the correct point in the customer lifecycle has increased conversions, and cut down on
call center volume.... [Full Story]
Call it the e-mail paradox. E-mail to a house file is far and away multichannel merchants'
most cost effective sales tool. Yet the money most companies spend on it is barely a rounding
error in terms of their marketing budgets.
So what the heck is going on here? Well, for one thing, it's a fairly safe conclusion that the
branding guys are the ones spending all that money on banners. But what about the folks
from the direct side? Why are they spending so little on e-mail?... [Full Story]
E-mail service provider eDialog claims to have come up with a way to measure the
relevance of clients’ e-mail programs. Dubbed “The Relevance Trajectory,” eDialog’s scheme
boils the concept of e-mail campaign relevancy down to six factors: segmentation, lifecycle management, triggered messages, personalization, interactivity, and testing. The idea behind
the factors is that any marketer who does all six well is sending truly relevant messages,
which will invariably result in a significantly higher return on investment. However, very
few are doing so.
“Generally today, most e-mail still stinks,” said John Rizzi, chief executive of eDialog.
“Marketers continue to create crimes against relevancy. The consumer wants to be treated
more respectfully, only wants mail that matters, yet marketers can’t stop themselves from
blasting e-mails.”... [Full Story]
When leveraged properly, transactional messages can strengthen customer loyalty,
provide a complete view of the customer lifecycle and increase sales, says e-mail and
database marketing provider e-Dialog in a recent report, How to Optimize Transactional
E-mail Messages.
Today, e-mail messages serve several purposes, including facilitating, completing or
confirming a commercial transaction the recipient previously agreed to enter into with the sender. These messages include warranty, recall and safety or security information; customer
service notices; subscription/membership status or account information; information related
to employment relationship or benefits; and confirmation of delivery of goods or services, including updates or upgrades... [Full Story]
Welcome to our news room. On this page you will find our top stories, selected to give you an overview of recent developments. For more in-depth coverage of e-Dialog in the press, please view our news organized by year.
| Full Coverage: 2008 | 2007 | 2006 | 2005 | Archives |
 |
January 2008 GSI Commerce Acquires e-Dialog |
Aiming to boost sales, service provider GSI Commerce Inc. has acquired e-mail marketer
e-Dialog for $157 million in cash and stock.
The deal broadens GSI's interactive marketing services and gives the company a larger presence in Europe. It also positions the company to expand beyond retail into other online markets.
"This deal significantly expands the scope of our marketing service capabilities and provides a great stand-alone solution as well as one our partners can integrate into their overall marketing strategy," said Michael Conn, GSI's chief financial officer, in a conference call Thursday.
Under the deal, e-Dialog will remain a wholly owned subsidiary of GSI, maintaining that its
brand name and all employees. The company expects to benefit by providing e-mail marketing services to GSI's e-commerce clients including Bath & Body Works, Toys 'R' Us, and Major
League Baseball. [Full Story]
 |
November 2007 The Ultimate Balancing Act |
Companies today focus on managing costs - to the detriment of customer experience,
but it doesn’t have to be that way. Customer centricity can actually reduce operating costs
if done properly. e-Dialog client eMusic explains how implementing triggered e-mail messages
at the correct point in the customer lifecycle has increased conversions, and cut down on
call center volume.... [Full Story]
 |
October 2007 eConundrum |
Call it the e-mail paradox. E-mail to a house file is far and away multichannel merchants'
most cost effective sales tool. Yet the money most companies spend on it is barely a rounding
error in terms of their marketing budgets.
So what the heck is going on here? Well, for one thing, it's a fairly safe conclusion that the
branding guys are the ones spending all that money on banners. But what about the folks
from the direct side? Why are they spending so little on e-mail?... [Full Story]
 |
September 2007 e-Dialog Sets Relevance Roadmap |
E-mail service provider eDialog claims to have come up with a way to measure the
relevance of clients’ e-mail programs. Dubbed “The Relevance Trajectory,” eDialog’s scheme
boils the concept of e-mail campaign relevancy down to six factors: segmentation, lifecycle management, triggered messages, personalization, interactivity, and testing. The idea behind
the factors is that any marketer who does all six well is sending truly relevant messages,
which will invariably result in a significantly higher return on investment. However, very
few are doing so.
“Generally today, most e-mail still stinks,” said John Rizzi, chief executive of eDialog.
“Marketers continue to create crimes against relevancy. The consumer wants to be treated
more respectfully, only wants mail that matters, yet marketers can’t stop themselves from
blasting e-mails.”... [Full Story]
 |
July 2007 How to Score with Transactional Messages |
When leveraged properly, transactional messages can strengthen customer loyalty,
provide a complete view of the customer lifecycle and increase sales, says e-mail and
database marketing provider e-Dialog in a recent report, How to Optimize Transactional
E-mail Messages.
Today, e-mail messages serve several purposes, including facilitating, completing or
confirming a commercial transaction the recipient previously agreed to enter into with the sender. These messages include warranty, recall and safety or security information; customer
service notices; subscription/membership status or account information; information related
to employment relationship or benefits; and confirmation of delivery of goods or services, including updates or upgrades... [Full Story]
