In this award-winning program, e-Dialog and American created an automated Abandoned Shopping Cart trigger email targeting customers who logged on AA.com, carted a flight, but did not purchase.
+ full storyWorking with e-Dialog, PayPal wanted to create a new perpetual marketing channel for its partner merchants to drive incremental revenue for the merchant while re-enforcing the PayPal value proposition. Specifically, PayPal sought to do this by helping merchants acquire new customers and increase conversion by retargeting Abandoners
+ full storyWorking with e-Dialog to test changing the recency of its Browsed/Abandoned Cart trigger email, CMRG generated a 70% lift in revenue per net delivered
+ full storyPhilips recognizes the importance of relevant marketing messages to drive engagement and conversion. Working with e-Dialog, the company implemented a behavioral targeting email program to send the right message at the right time.
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Virgin Holidays tapped e-Dialog to help them develop a solution to improve efficiency and effectiveness of their email marketing campaigns.
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To stay on the cutting edge of relevant acquisition and retention marketing, Supercuts tapped
e-Dialog to help them enter the high-growth mobile marketplace.
In just two weeks of running the sweepstakes, American Eagle acquired 60,000 new mobile opt-ins – over 70% of whom are still active in the Mobile Alerts Program.
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In an effort to encourage customers to download its mobile iPhone and Android app for secure shopping, Dell Consumer US asked e-Dialog to create a mobile-friendly email.
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Boots uses e-Dialog’s custom web-based application to self-deploy 67 versions of its Parenting Club emails that include content tailored to the stage of pregnancy or baby’s age, as well as news and special offers.
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A British Airways mobile email campaign promoting the airline’s mobile application garnered a 50% open rate and 70,000 click-throughs, exceeding application downloads by 2 times the expectation.
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