Whitepaper: Deciphering Customer Acquisition: Connecting Acquisition Across Email, Social & Mobile

Unlike other channels, digital marketers face a unique challenge, convincing consumers to opt in to marketing before they can begin to market their product. Earlier this year, e-Dialog surveyed 3,500 consumers across the globe to find out what motivates them to hit submit, follow, like or text to opt in to marketing from brands.

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White Paper: 2011 Email Attitudes Report: Email Relevance and the Proliferation of Mobile Email Use

Mobile marketing is clearly on the rise, as evidenced by a 116% increase in mobile marketing advertising in 2010. If you’re looking to better understand trends and how to use mobile marketing with your target audience, download this valuable research tool now. + Register to Read

Research: The Forrester Wave: Email Service Providers, Q4, 2009

In December of 2009, Forrester Research evaluated 15 email service provider vendors (ESPs) to determine which vendor was considered a leader in this category. To see where e-Dialog placed – as well as to understand the market conditions that affected clients’ decisions, download this research report now. + Register to Read

White Paper: Social Influence: Extending Email’s Value through Social Media

E-mail will remain the primary hub to connect individuals to their social networks and feed such interactivity. In fact, social network communication will reinforce email, not replace it. As a result, extending e-mail’s foundational value to social marketing is a tactic that marketers must adopt as consumer social interactivity continues to advance.

Download this whitepaper for industry best practices and other proven approaches to tying email to social media. + Register to Read

White Paper: e-Dialog Global Perspectives 2011: Insights on consumer attitudes to digital marketing

In August 2011, e-Dialog commissioned Lightspeed Research to ask 9,000 consumers in 9 countries worldwide their views on digital marketing tactics. The 2011 Global Perspectives Study has looked at the major issues and themes facing marketers as we enter 2012. It assesses all aspects of digital marketing, from tactics through to channels, to see how consumer brand perception has changed and the types of campaigns that are achieving the ever important cut-through.

If you’re interested in learning more, download this whitepaper now to gain insight into the global results of this survey and to uncover concrete recommendations and tactics that will help you in their online and offline planning. + Register to Read

White Paper: Manifesto for Email Marketers: Consumers Demand Relevance

What does e-mail relevance mean to consumers? How should marketers use this information to achieve greater relevance in their e-mail programs?

This whitepaper, based on Consumer Insight on E-mail Relevance, an independent commissioned survey by Forrester Consulting, provides interactive marketers with strategic guidance and best practices designed to increase customer engagement and improve results. + Register to Read

White Paper: Relevance Trajectory™: Guide to Understanding, Measuring, & Improving Message Relevance

Today, more than ever, consumers not only want relevant messages, but they expect them. Expectations around relevance are only going to increase as other marketing channels emerge and prosper.

In this white paper, e-Dialog defines message relevance as it relates to marketing campaigns. We also update the original six factors of message relevance and explain how these factors should apply to multichannel campaigns in order to ensure effective, customer-pleasing marketing messages. We also provide a framework for measuring message relevance and identifying opportunities to improve it in and effort to advance your marketing campaigns. + Register to Read