White Paper: e-Dialog Global Perspectives 2011: Insights on consumer attitudes to digital marketing
In August 2011, e-Dialog commissioned Lightspeed Research to ask 9,000 consumers in 9 countries worldwide their views on digital marketing tactics. The 2011 Global Perspectives Study has looked at the major issues and themes facing marketers as we enter 2012. It assesses all aspects of digital marketing, from tactics through to channels, to see how consumer brand perception has changed and the types of campaigns that are achieving the ever important cut-through.
If you’re interested in learning more, download this whitepaper now to gain insight into the global results of this survey and to uncover concrete recommendations and tactics that will help you in their online and offline planning.
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