Update: EU Cookie Directive for Email Communications

The information in the document linked below was prepared in conjunction with our outside council Foley & Lardner, LLP. Their recent blog post on this subject, Complying With the Cookie Directive for Email Communications, can be found at (www.ebayprivacycenter.com) This update is not intended as legal advice. Rather, it is meant to serve as a primer for e-Dialog clients regarding the recent changes to the European Union (EU) e-Privacy Directive. Many of the questions raised by the statute will require careful analysis by your legal counsel.

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Whitepaper: Deciphering Customer Acquisition: Connecting Acquisition Across Email, Social & Mobile

Unlike other channels, digital marketers face a unique challenge, convincing consumers to opt in to marketing before they can begin to market their product. Earlier this year, e-Dialog surveyed 3,500 consumers across the globe to find out what motivates them to hit submit, follow, like or text to opt in to marketing from brands.

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White Paper: 2011 Email Attitudes Report: Email Relevance and the Proliferation of Mobile Email Use

Mobile marketing is clearly on the rise, as evidenced by a 116% increase in mobile marketing advertising in 2010. If you’re looking to better understand trends and how to use mobile marketing with your target audience, download this valuable research tool now. + Read Report

Research: The Forrester Wave: Email Service Providers, Q4, 2009

In December of 2009, Forrester Research evaluated 15 email service provider vendors (ESPs) to determine which vendor was considered a leader in this category. To see where e-Dialog placed – as well as to understand the market conditions that affected clients’ decisions, download this research report now. + Read Report

White Paper: Social Influence: Extending Email’s Value through Social Media

E-mail will remain the primary hub to connect individuals to their social networks and feed such interactivity. In fact, social network communication will reinforce email, not replace it. As a result, extending e-mail’s foundational value to social marketing is a tactic that marketers must adopt as consumer social interactivity continues to advance.

Download this whitepaper for industry best practices and other proven approaches to tying email to social media. + Read Report

White Paper: Relevance Trajectory™: Guide to Understanding, Measuring, & Improving Message Relevance

Today, more than ever, consumers not only want relevant messages, but they expect them. Expectations around relevance are only going to increase as other marketing channels emerge and prosper.

In this white paper, e-Dialog defines message relevance as it relates to marketing campaigns. We also update the original six factors of message relevance and explain how these factors should apply to multichannel campaigns in order to ensure effective, customer-pleasing marketing messages. We also provide a framework for measuring message relevance and identifying opportunities to improve it in and effort to advance your marketing campaigns. + Read Report

White Paper: e-Dialog Global Perspectives 2011: Insights on consumer attitudes to digital marketing

In August 2011, e-Dialog commissioned Lightspeed Research to ask 9,000 consumers in 9 countries worldwide their views on digital marketing tactics. The 2011 Global Perspectives Study has looked at the major issues and themes facing marketers as we enter 2012. It assesses all aspects of digital marketing, from tactics through to channels, to see how consumer brand perception has changed and the types of campaigns that are achieving the ever important cut-through.

If you’re interested in learning more, download this whitepaper now to gain insight into the global results of this survey and to uncover concrete recommendations and tactics that will help you in their online and offline planning. + Read Report

White Paper: Manifesto for Email Marketers: Consumers Demand Relevance

What does e-mail relevance mean to consumers? How should marketers use this information to achieve greater relevance in their e-mail programs?

This whitepaper, based on Consumer Insight on E-mail Relevance, an independent commissioned survey by Forrester Consulting, provides interactive marketers with strategic guidance and best practices designed to increase customer engagement and improve results. + Read Report

Consumer Loyalty Programs: Leveraging the Loyalty Lifecycle

Loyalty programs have emerged as a principal tool to garner repeated and sustained customer engagement across a variety of industries. With more than 2 billion loyalty memberships in the U.S., customers are signing up for benefits ranging from rewards points and miles to product exclusives. For marketers, loyalty programs provide many advantages. This Insights piece explores how marketers can tailor their strategies using the customer lifecycle as a framework. + Read Report

Trade Area Analysis: A Retailer’s Roadmap to Customer Insight

Multi-location retailers are continually challenged to make sales, marketing, and purchasing decisions that cater to a wide array of diverse customers residing in various geographic locations. Trade Area Analysis is a valuable tool to inform these decisions by providing information on where customers are coming from, and who they are with regards to their demographic composition and brand purchase behavior. + Read Report

Abandoned Shopping Cart Triggers: An untapped opportunity?

Abandoned Shopping Cart (ASC) messages are a slam dunk for most email marketers; driving hot prospects to buy while they are teetering into the purchase phase of the sales cycle. Most marketers have implemented ASC programs and use them as a “set-it-and-forget-it” revenue generator that typically outperforms promotional messaging. But, it is the “forget it” part that we are concerned about. The upside for ASC triggers is even bigger than you might think, and it’s important to capitalize on all opportunities to optimize. + Read Report

Responsive Email Design Webinar

Marketers should be delivering relevant content that’s easy to consume on any device. Let e-Dialog show you the importance of Responsive Email Design, as well as tips and techniques on how to optimize the inbox and drive the success of your email campaigns in our mobile world. + View Now