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In order to deliver relevant content to customers, marketers need to divide their customer base into segments based on lifecycle, behavioral, demographic, preferences, or other criteria. Yet modifying and running the right data segmentation models can be extremely complicated. Data can be difficult for marketers to access, or there may be too much to process in time to produce meaningful results.
These challenges mean that most marketers today only perform basic segmentation, thereby missing out on the opportunity to create one-to-one connections with customers and prospects – the types of connections that deliver real results.
With Precision Central, marketers have the power to leverage any kind of customer data in the planning, execution, and measurement of your marketing activities – e-mail, social, mobile, and beyond. To learn more, contact an e-Dialog representative today.
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