Keynote Speakers

Simone Barratt

Managing Director GSI Global Marketing Services International, including e-Dialog International

Simone Barratt is Managing Director GSI Global Marketing Services International, including e-Dialog International and a recognised thought-leader in digital direct marketing.  Simone launched e-Dialog in London in 2001 and from the lows of the dot-com bust has grown the International business to be recognised consistently by industry analysts as a leading ESP and provider of strategic consulting and technology solutions. e-Dialog’s international clients include British Airways, Dell, RCI, Boots, Skype, Net a Porter, Confused.com and Philips.

With over 25 years in digital direct marketing, Simone provides senior consultancy to many of e-Dialog’s international clients.  She also sits on the DMA Email Marketing Council and is a regular contributor to the EMC’s Benchmarking Reports. She has represented the e-mail marketing industry on behalf of the DMA in Brussels, presenting proposals that contributed to the formulation of the latest EU legislation.

Simone is an email marketing evangelist and regular speaker at events as well as regular blogger on the subject.

Christian Wright

Chief Technology Officer, e-Dialog

As e-Dialog’s Chief Technology Officer, Christian is responsible for the overall direction and execution of e-Dialog’s global technology functions, with a focus on developing the next-generation multichannel solutions for e-Dialog’s clients. Christian is a natural leader with the ability to align and motivate resources to achieve corporate objectives and will work to deliver an integrated and comprehensive set of interactive marketing solutions that drive cross-channel customer acquisition, conversion and loyalty.

Christian joins e-Dialog from Alterian, a respected provider of cross-channel customer engagement software, where he served as chief solutions officer, leading the design and development of SaaS oriented solutions.  Prior to Alterian Christian was Chief Technology Officer, SVP Enterprise Technology Group for Merkle. Christian led Merkle to receive the number one Technology Ranking in the Forrester Wave: Marketing Service Providers and led technical innovation and solution design in the organization as it grew from $50 million to more than $200 million in five years.

Christian holds a Bachelor of Science in Business Administration from University of North Carolina at Chapel Hill and was a DMA Marketing Technology Council Member from 2008-2010.


Dave Wieneke

Dave Wieneke


Dave Wieneke challenges established thinking with insights that are bold, infused by experience and backed by data. He helps firms connect corporate strategy to opportunities being created by today’s quickly evolving digital landscape through consulting, social media, and conference participation.

Dave was publisher of a chain of influential technology magazines in the early 1990’s. His entrepreneurial focus on the “internet of things” and ubiquitous networking made him an early advocate of the mobile Internet. Social Media Marketing Magazine calls him one of the thirty most influential marketing professors in social media. And his work as a digital lead at Thomson Reuters Legal, the Christian Science Monitor, and Sokolove Law put his ideas of the front lines of digital business.

Dave advises organisations on their “must win” digital battles, and he teaches digital business at Northeastern University. He writes on the future of digital marketing at www.UsefulArts.us, and lives with his family near Boston, Massachusetts.


Dr Dave Chaffey

Dr Dave Chaffey


Dr Dave Chaffey is CEO and co-founder of Smart Insights, an online publisher and consultancy who provide guides, ebooks and training to help businesses succeed online. He is author of 5 bestselling books on Ecommerce including Internet Marketing: Strategy, Implementation and Practice which was first published in 2000. Dave has been recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have shaped the future of Marketing. To connect with Dave visit : http://www.linkedin.com/in/davechaffey.