Phillips

Arriving on Tuesday? Take advantage of your early arrival by scheduling time with your e-Dialog account team.  Please consult your e-Dialog representative to arrange a time to meet.

         
Aspire 2011 Event Overview
Tuesday 1st Nov
15:00 – 18:00Optional Client Team Meetings
Wednesday 2nd Nov
08:00 – 08:30amRegistration Open / Breakfast
08:30 – 09:00Welcome
Simone Barratt, Managing Director GSI Global Marketing Services & e-Dialog International
09:00 – 09:30e-Dialog - Deliver the Present, Create the Future
Simone Barratt, Managing Director GSI Global Marketing Services & e-Dialog International
09:30 – 10:30The Future of Messaging and the Implications for Email
Dave Wieneke, Useful Arts
11:00 – 12:00Today’s Email Marketing Trends & the Role of Email in a Multi-Channel Environment
Dave Chaffey, Smart Insights
12:15 – 13:15Lunch and Networking
                                                                                                                 
13:30 - 15:55Email Workshop Series — breakout sessions
Please click here to download a detailed description of the email workshop series breakout sessions.

Room
Amstel
Fonteyn
The Gherkin
13:30 - 14:15
Creative
Email + Attribution
S&A
Session
The Latest and Greatest: new technology and current   trends in email design that convert subscribers in to customers.
Earn Straight A’s: Attribution, Advertising and Awareness   – knowing when, where and why consumers are making purchasing decisions and   how you can best communicate with them when they do.
On the Move: mobile’s impact on email’s future and how   you can use it to catch the on-the-move consumer.
Room
Amstel
Fonteyn
The Gherkin
14:20 - 15:05
Creative
Production
S&A
Session
Beyond Best Practice: why settle for the best when it   comes to linking your email creative strategy with your brand strategy?
Seeing is believing: gain 20/20 vision using a new visual   tool that will make your campaign management more efficient, effective and   easy to do.
From Push to Pull: Learn how the empowered consumer is   impacting email opt-in.
Room
Amstel
Fonteyn
The Gherkin
15:10 - 15:55
Production
Email + Retargeting
S&A
Session
The Best of Both Worlds: create time and cost savings   and  revenue opportunities by optimising your campaign process.
Second Effort: maximize ad spend and increase conversions   by integrating retargeting into your email marketing programme
Relevance Rules: why relevance matters most and the steps   you can take to master it.

 

   
16:10 – 15:55Enabling the Future: the e-Dialog Technology Roadmap
Christian Wright, CTO, e-Dialog
16:55 – 17:40The eBay / GSI Global Marketing Services Opportunity
18:00 – 19:00Closing Reception
19:00 – 21:00Dinner and Entertainment