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The complete manual for the modern e-mail marketer
E-mail is the least costly and most powerful marketing method in existence today, which is why billions of promotional e-mails are sent daily by almost every business in America. But there are consequences. Inboxes are filling up with too many e-mails. Subscribers are overwhelmed. Open rates are down. And consumers are being blasted with more junk e-mail than they can handle.
It's time for a change
Successful E-mail Marketing Strategies: from Hunting to Farming is the complete manual for the modern e-mail marketer. In this book you will learn how to send e-mails that are compelling, personalized, and highly interactive, and how to create messages that are relevant to the lives and interests of customers and subscribers. You will understand all the key factors of successful e-mail marketing: subject lines, transactions, triggered messages, viral marketing, testing, segmentation, and more. And you will learn how to acquire millions of permission-based e-mail customers and determine the lifetime value of each e-mail subscriber.
Successful E-mail Marketing Strategies: From Hunting to Farming is published by RACOM Communications.
The complete manual for the modern e-mail marketer
E-mail is the least costly and most powerful marketing method in existence today, which is why billions of promotional e-mails are sent daily by almost every business in America. But there are consequences. Inboxes are filling up with too many e-mails. Subscribers are overwhelmed. Open rates are down. And consumers are being blasted with more junk e-mail than they can handle.
It's time for a change
Successful E-mail Marketing Strategies: from Hunting to Farming is the complete manual for the modern e-mail marketer. In this book you will learn how to send e-mails that are compelling, personalized, and highly interactive, and how to create messages that are relevant to the lives and interests of customers and subscribers. You will understand all the key factors of successful e-mail marketing: subject lines, transactions, triggered messages, viral marketing, testing, segmentation, and more. And you will learn how to acquire millions of permission-based e-mail customers and determine the lifetime value of each e-mail subscriber.
Successful E-mail Marketing Strategies: From Hunting to Farming is published by RACOM Communications.