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e-Dialog | Company | Executive Team | Ken Lajoie
   
:: Ken Lajoie
Chief Technology Officer

Ken Lajoie, e-Dialog's Chief Technology Officer, is a seasoned business executive with a unique combination of marketing and technology expertise. He has focused on marketing and sales automation for the past 15 years, and has led the charge in the architectural design, development, and deployment of successful sales automation systems. He is armed with an expert level of software engineering skills. Ken possesses an extensive database competency and a strategic and tactical direct marketing proficiency. He is gifted at being able to leverage these abilities in a respected hands-on, results-oriented, leadership style. Before joining e-Dialog, Ken was the Chief Technology Officer for The MSP Group. Ken created MSP's core technology platform that was leveraged to make MSP a $4,000,000 database marketing company. The MSP Group was sold to Hill Holiday Advertising and is still a successful operating unit. Before The MSP Group, Ken was the Vice President of Engineering at Advanced Marketing Systems, Inc. Ken developed AMS' software products, which were used in the automation of sales and marketing for the banking, high tech, and hospitality industries. Ken began his career in the engineering organization of Digital Equipment Corporation and left as a Product Manager in the UNIX organization.

Ken received a B.S. in Industrial Management from the University of Lowell. When Ken's not in the office, he's playing with his two sons or out on the golf course. He's really got to work on his game, though, because one of his sons is already beating him.

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