:: SIMONE BARRATT
Managing Director, e-Dialog UK Ltd

During a 7 year period with the Interpublic Group, Simone launched one of the first New Media Agencies in London in the early '90's and then integrated the company into the Interpublic Groups network of New Media Agencies, Zentropy Partners.

Prior to this she ran her own Direct Marketing Agency - clients included British Airways Executive Club, British Telecom, Smallbone, and Garrard,The Crown Jewellers.

For the last three years Simone has been a member of the DMA's Email Marketing Council. During this time she has been an active participant in three of the Council's Hubs: Deliverability, Benchmarking and Best Practice & Legislation. She is a regular speaker at industry events, and she has also represented the Email Marketing Industry on behalf of the DMA in Brussels - presenting proposals that contributed to the formulation of the latest EU legislation.

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