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Account Manager
Professional Services - New York City, NY
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Responsibilities:
- Understand the client environment, key business drivers, and how to make them successful
- Maintains and grows appropriate, strong mid level client relationships
- Effectively cultivates client relationship that allows e-Dialog to become an integral “partner” in their business (ensure clients talk to us about their business)
- Manages client expectations effectively, pushing back when necessary
- Anticipates client needs and proactively provides solutions
- Solicits client feedback regarding e-Dialog team performance
- Provide value and serve as a marketing partner to the Client. May include:
- Actively participate in the development of annual strategic plans for clients
- Identify strategies and tactics that support Business, Brand and Customer goals
- Identify customer insights that drive behavior change
- Define target audience, key customer segments, and opportunities for differential treatment
- Defines business objectives of marketing programs; demonstrates understanding of economic impact of marketing programs
- Oversee the creation of program specific creative strategies, offer strategies, relationship strategies and testing strategies
- Articulate client brand attributes and incorporates within marketing recommendations and creative
- Synthesizes past program experience into high-level results, lessons learned and case studies
- Lead brainstorming sessions and strategic discussions
- Provide insight about competitor email marketing practices
- Educate clients about email channel developments/capabilities
- Identify opportunities to leverage email to achieve client business objectives
- Proactively provide “solutions” that contribute to client success
- Develop annual “scope of work” to guide efforts with clients
- Makes a measurable impact on Client business
- Ensures all e-Dialog deliverables are on strategy and meet e-Dialog/Client quality standards (act as a steward of quality output)
Thought Leadership
- Becomes a knowledge resource for industry trends and facts
- Pushes the thinking of others and links program tactics to strategic objectives
- Supports strategy development
People
- Actively manages the team, providing guidance, establishing goals and providing feedback on a regular basis
- Leads by setting the right example for the team and client
- Inspires and motivates the client and e-Dialog
- Provides clear direction on assignments
- Delegates authority and gets involved as appropriate
- Reviews work of Program Managers to ensure quality and timeliness and to ensure that it meets client expectations and is aligned with client/program objectives
- Is able to effectively, precisely, and persuasively communicate both with the client and the internal team, both through written materials and through leading and facilitating meetings/sessions
- Provide training to team members to develop skills and facilitate growth
- Develop strong internal relationships across functional groups (lead internal team of creative, data, engineering, RMA and other account management staff in support of client deliverables)
- Supports all clients in overall book of business, including clients led by AD or PM.
Requirements:
- BA/BS Degree; MBA preferred
- 1-2 yrs successful experience as an e-Dialog Senior Program Manager; OR 7+ years direct marketing or account management experience, preferably in an agency or client focused (consulting, sales) environment, with a strong track record of successful high-growth accounts.
- Knowledge of current technology interfaces and technical writing capabilities.
- Excellent communication, presentation, interpersonal, computer, project management and quantitative/analytical skills.
- Ability to negotiate projects and revenue.
- Must be able to deal at a high level within the clients’ organizations.
About e-Dialog
Established in 1997, e-Dialog is a proven provider of precision e-marketing solutions with deep-rooted strengths in e-mail and database marketing. Through a unique combination of marketing intelligence and precise relevance technology, we enable some of the world’s most recognized brands, such as American Eagle Outfitters, Avis, BMG Music Service, British Airways , NBC Universal, the NFL, Reuters, The TJX Companies, and Tesco to maximize long-term customer value with contextually targeted communications. Our service offerings empower large, multifaceted companies like these to enhance permission-based e-mail marketing efforts through fully integrated, cross-channel communications, including dynamically printed direct mail, RSS and mobile messaging.
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:: How to apply
:: Great Benefits
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Stock Options |
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401(k) plan |
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Medical insurance |
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Dental insurance |
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Flexible spending account |
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Group life insurance |
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Long and short-term disability |
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Time off benefits |
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